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Cradock

29 November 2024 by Guest

Last Minute Reprieve for Zimbabwe Exemption Permit Holders

Home Affairs Minister Leon Schreiber extended the validity of the original Zimbabwe Exemption Permit (ZEP) to 28 November 2025. The validity of the original ZEP was meant to end on Friday, 29 November 2024. This caused panic among thousands of people trying to remain legally in the country who, frustrated by long queues and challenges …

  • Home Affairs Minister Leon Schreiber extended the validity of the original Zimbabwe Exemption Permit (ZEP) to 28 November 2025.
  • The validity of the original ZEP was meant to end on Friday, 29 November 2024.
  • This caused panic among thousands of people trying to remain legally in the country who, frustrated by long queues and challenges with the appointment booking system, have been struggling to meet the deadline.
  • Schreiber stated that during this extension period holders of ZEPs may not be arrested or deported.

Home Affairs Minister Leon Schreiber has stepped in at the eleventh hour on Friday morning to extend the validity of the Zimbabwe Exemption Permit (ZEP).

This comes as the ZEP was meant to expire on Friday, causing panic among thousands of people trying to remain legally in the country.

In the government gazette on 29 November, Schreiber said that the Zimbabwean Exemption Permit would remain valid until 28 November 2025 “in order for me to fulfill the duty placed on me by the Gauteng High Court to consult the affected ZEP holders and all other stakeholders on the future of the current dispensation”.

He was referring to a court ruling, previously reported by GroundUp.

Schreiber stated that the Immigration Advisory Board would once again be activated to advise the department on ways to comply with the High Court order on the future of the ZEP.

He further stated that “no holder of a ZEP may be arrested, ordered to depart or be detained for deportation or deported in terms of section 34 of the Immigration Act for any reason related to him or her not having any valid exemption certificate”.

Holders of an exemption certificate will be allowed to travel in and out of the country, “provided that he or she complies with all other requirements for entry into and departure, save for the reason of not having a valid visa endorsed in his or her passport”.

Long queues

As news of the extension broke on Friday, many ZEP holders were still stuck in long queues outside VFS Global offices in Cape Town and Gqeberha in a desperate bid to apply for waivers to remain in South Africa when their ZEPs expire. VFS is the service provider for the Department of Home Affairs.

Outside the office in Cape Town on Thursday, just after 6am the queue was already snaking around the building.

Many people in line told GroundUp they had spent days at VFS offices to collect or query their applications to remain in South Africa. People complained about the functionality of the VFS online booking system.

A sign outside the VFS office said it would be open on Saturday for people to collect their waivers.

At the Gqeberha VFS Global office in Walmer on Friday morning lines remained long with about 80 people still queueing at 10am.

A mother of three, who is a ZEP holder, said she had travelled from Cradock and was told to return on Friday morning.

“I live far away and have no friends here … I am in limbo because I have to ensure I stay legally in this country given the constant arrests by immigration officials,” she said.

A mother and a son from Cleary Park, turned away on Thursday, said they had been trying to book an appointment for the past month without success.

“We did our best to make online appointments. At first, I thought maybe my son did not know the system. Then we went to seek assistance from an internet cafe only to see that it was the same,” she said.

Chairperson of the Zimbabwe Migrants Support Network Chris Mapingure said, “We’re not happy with the way Home Affairs has been treating people wanting to extend their permits through VFS. During the month, desperate people approached us for assistance because they had difficulty booking appointments.”

He said they had pleaded with the Home Affairs to extend the grace period to allow for everyone to be assisted.

Questions sent to VFS Global were not answered at the time of publication.

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Read More at GroundUp

First Published here: MyZA.co.za

Did You Know?

  • Cradock was founded in 1813 on the banks of the Great Fish River to cater for the migratory farmers who settled in this ruggedly beautiful area with its excellent grazing, abundant water and healthy climate.
  • Cradock was officially renamed Nxuba on 26 August 2022. This change was officially gazetted by the Minister of Sport, Arts and Culture, Nathi Mthethwa, and it was part of a broader effort to rename towns with colonial or apartheid legacies in the Eastern Cape.
  • Home to an actual Harry Potter’s grave: A British soldier with the name Harry Potter, who died during the South African War (Anglo-Boer War), is buried in the Cradock cemetery. His grave was discovered in 2002, long before the fictional character became a global phenomenon.
  • Location of the last surrender of arms in the South African War: Cradock was the final place in South Africa where arms were officially laid down at the end of the South African War, with the event occurring four days after the Peace of Vereeniging was signed in 1902.
  • Birthplace of Afrikaans publication: The first-ever article published in the Afrikaans language appeared in the local newspaper, the Cradock News, on December 4, 1868. This was a report on the separation of the Eastern Cape from the Western Cape, and the paper achieved the largest circulation in the country at the time.
  • Second oldest cricket ground and library in South Africa: Cradock’s cricket ground and library are both the second oldest in the entire country, a testament to the town’s early establishment and development of civic amenities.
  • Host to a total solar eclipse viewing by a Prime Minister: In 1942, the South African statesman and Prime Minister Jan Smuts came specifically to Cradock to witness a total eclipse of the sun, as the town was the best location for viewing the celestial event.
Category: Cradock, NewsTag: MyZA, ‘Cradock
21 October 2024 by Guest

R117-Million Project Empowers Tarkastad SMMEs

Tarkastad, Eastern Cape, 21 October 2024 – The South African National Roads Agency SOC Limited (SANRAL) continues to empower small, medium and micro enterprises (SMMEs) through its R117-million special road maintenance project on the National Route R61 in the Eastern Cape. An SMME information-sharing session was held at the Tarkastad Town Hall in the Enoch …

Tarkastad, Eastern Cape, 21 October 2024 – The South African National Roads Agency SOC Limited (SANRAL) continues to empower small, medium and micro enterprises (SMMEs) through its R117-million special road maintenance project on the National Route R61 in the Eastern Cape.

An SMME information-sharing session was held at the Tarkastad Town Hall in the Enoch Mgijima Local Municipality to familiarise local businesses of SANRAL’s procurement processes and project opportunities.

SANRAL introduced the newly appointed members of the Project Liaison Committee (PLC) for the R61 special road maintenance project to local SMMEs.

Thandile Makwabe, SANRAL’s Acting Transformation Manager, explained the importance of the PLC in maintaining transparency and fostering effective communication between the project’s contractors, local stakeholders and the community.

“The contractor will utilise the PLC as the official communication channel, ensuring transparency and resolving any conflicts that may arise,” he said.

“The special maintenance project – spanning 24.7 kilometers from Tarkastad towards Nxuba (formerly Cradock) – will involve rehabilitation, shoulder widening and strengthening to improve road safety and durability. Currently in the mobilsation phase, the project is scheduled to run until September 2025. The project also includes repairs and resurfacing through reseal,” said SANRAL’s Project Manager, Malesiba Mabe.

Aligned with SANRAL’s goal to support local economic development, 30% of the contract value has been set aside for Contract Participation Goals (CPG) to benefit SMMEs in the targeted area. This initiative underscores SANRAL’s commitment to empowering local businesses and creating sustainable growth in underdeveloped areas, resulting in employment opportunities for local residents.

Makwabe also highlighted the importance of building entrepreneurial capacity in rural areas. “We aim to extend economic opportunities and optimise local resources. This project not only improves infrastructure but also empowers local communities,” he said.

To ensure the success of SMMEs on the project, SANRAL will provide formal training through accredited service providers, while labourers will receive informal training.

Makwabe emphasised the four important stages of the tender processes for targeted enterprises: eligibility, functionality, price and preference, and compliance check.

Local enterprises will also be guided on compliance to enhance their competitiveness in future projects. These efforts highlight SANRAL’s ongoing dedication to infrastructure development and community empowerment.

First Published here: MyZA.co.za

Did You Know?

  • Cradock was founded in 1813 on the banks of the Great Fish River to cater for the migratory farmers who settled in this ruggedly beautiful area with its excellent grazing, abundant water and healthy climate.
  • Cradock was officially renamed Nxuba on 26 August 2022. This change was officially gazetted by the Minister of Sport, Arts and Culture, Nathi Mthethwa, and it was part of a broader effort to rename towns with colonial or apartheid legacies in the Eastern Cape.
  • Home to an actual Harry Potter’s grave: A British soldier with the name Harry Potter, who died during the South African War (Anglo-Boer War), is buried in the Cradock cemetery. His grave was discovered in 2002, long before the fictional character became a global phenomenon.
  • Location of the last surrender of arms in the South African War: Cradock was the final place in South Africa where arms were officially laid down at the end of the South African War, with the event occurring four days after the Peace of Vereeniging was signed in 1902.
  • Birthplace of Afrikaans publication: The first-ever article published in the Afrikaans language appeared in the local newspaper, the Cradock News, on December 4, 1868. This was a report on the separation of the Eastern Cape from the Western Cape, and the paper achieved the largest circulation in the country at the time.
  • Second oldest cricket ground and library in South Africa: Cradock’s cricket ground and library are both the second oldest in the entire country, a testament to the town’s early establishment and development of civic amenities.
  • Host to a total solar eclipse viewing by a Prime Minister: In 1942, the South African statesman and Prime Minister Jan Smuts came specifically to Cradock to witness a total eclipse of the sun, as the town was the best location for viewing the celestial event.
Category: Cradock, NewsTag: MyZA, ‘Cradock
23 September 2024 by Guest

Celebrate Heritage Day at Rosebank Mall: Discover the Richness of African Culture at the Rosebank Art & Craft Market

Heritage Day is fast approaching, and there’s no better way to celebrate South Africa’s diverse cultural tapestry than by visiting the Rosebank Art & Craft Market. Located at Rosebank Mall on Cradock Avenue, this market is a treasure trove rich in African heritage, offering a unique opportunity for locals and tourists alike to immerse themselves …

Heritage Day is fast approaching, and there’s no better way to celebrate South Africa’s diverse cultural tapestry than by visiting the Rosebank Art & Craft Market. Located at Rosebank Mall on Cradock Avenue, this market is a treasure trove rich in African heritage, offering a unique opportunity for locals and tourists alike to immerse themselves in the vibrant traditions of the continent. Far more than just a tourist attraction, the market is a hub for supporting African artisans and bringing the beauty of African craftsmanship into your home.

Rosebank Art & Craft Market: A Showcase of African Craftsmanship

The Rosebank Art & Craft Market is an iconic part of Johannesburg’s cultural scene, brimming with handmade arts and crafts from over a dozen African countries. Here, African culture is on full display, from intricate Zulu beadwork to beautifully carved wooden sculptures of the Shona people, Shona sculpture is Africa’s best-known contemporary art movement. Each stall tells a unique story, showcasing the artistic passion and deep-rooted traditions of African communities.

This market is not just a place to browse and buy; it’s a cultural experience that allows you to connect with Africa in a tangible way. Whether you’re a local looking to bring a piece of heritage into your home, or you’re a visitor from abroad eager to take a meaningful souvenir back home with you, the market offers an array of handcrafted items that embody the spirit of the continent.

Support Local, Buy Local

One of the most rewarding aspects of visiting the Rosebank Art & Craft Market is the opportunity to support local artisans. Every purchase you make directly impacts the lives of small business owners who have dedicated their lives to mastering their craft. By choosing to buy from these talented vendors, you’re not just acquiring a beautiful item — you’re supporting livelihoods and preserving African cultural traditions for future generations.

For locals, the market offers a wonderful chance to shop for unique gifts, home décor, or fashion accessories that carry the authenticity of African culture. Instead of opting for mass-produced items, you can fill your home with one-of-a-kind pieces that reflect the rich artistry of the African continent.

A Cultural Journey for All

The Rosebank Art & Craft Market is a must to see. It’s a space where the stories of Africa come alive, where you can interact with artisans and learn about the skills and traditions passed down through generations. From handwoven textiles to striking jewellery and intricate pottery, each piece is a testament to the vibrant culture of the continent.

For those looking to make their Heritage Day experience even more meaningful, this market is the perfect way to explore African heritage in a way that extends beyond the day’s festivities. It’s about taking a piece of Africa with you — whether it’s for your home or as a gift for someone special.

Celebrate Africa’s Heritage Beyond Heritage Day

While Heritage Day brings an extra dose of energy and celebration to Rosebank Mall, the Rosebank Art & Craft Market is open year-round, offering locals and visitors a permanent gateway to African culture. September also marks Tourism Month in South Africa, making it the perfect time for both locals and international travellers to explore what the market has to offer.

Surrounding the market, you’ll also find an array of trendy boutiques, restaurants, and art galleries, making Rosebank Mall the ideal destination for a full day of shopping, leisure, and cultural exploration.

Event Details:

When: Tuesday, 24 September (Heritage Day)
Where: Rosebank Mall, Cradock Avenue, outside the Rosebank Art & Craft Market
What to Expect: A vibrant celebration of African culture, with live marimba performances, gumboot dancing and an opportunity to explore the market’s stunning handcrafted items from across the continent.
Bring your friends, bring your family, and join us for a day of fun, culture, and celebration at Rosebank Mall this Heritage Day! The Rosebank Art & Craft Market offers a celebration of Africa’s past, present, and future that you won’t want to miss.

The Rosebank Art & Craft Market is open seven days a week and the entrance can be found on Cradock Avenue just outside the Woolworths entrance of Rosebank Mall. It is a ‘Support Small Business’ concept, offering a rich diversity of authentic and proudly African products at affordable local prices.

For more information, visit our website or follow us on social media for the latest updates.

CLICK HERE to submit your press release to MyPR.co.za.

Author: Rosebank Mall Rosebank Mall from Angelfish PR & Events on behalf of Rosebank Mall.

Pages: Page 1 Page 2

Watch a Celebrate Heritage Day at Rosebank Mall: Discover the Richness of African Culture at the Rosebank Art & Craft Market video:

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First Published here: MyZA.co.za

Did You Know?

  • Cradock was founded in 1813 on the banks of the Great Fish River to cater for the migratory farmers who settled in this ruggedly beautiful area with its excellent grazing, abundant water and healthy climate.
  • Cradock was officially renamed Nxuba on 26 August 2022. This change was officially gazetted by the Minister of Sport, Arts and Culture, Nathi Mthethwa, and it was part of a broader effort to rename towns with colonial or apartheid legacies in the Eastern Cape.
  • Home to an actual Harry Potter’s grave: A British soldier with the name Harry Potter, who died during the South African War (Anglo-Boer War), is buried in the Cradock cemetery. His grave was discovered in 2002, long before the fictional character became a global phenomenon.
  • Location of the last surrender of arms in the South African War: Cradock was the final place in South Africa where arms were officially laid down at the end of the South African War, with the event occurring four days after the Peace of Vereeniging was signed in 1902.
  • Birthplace of Afrikaans publication: The first-ever article published in the Afrikaans language appeared in the local newspaper, the Cradock News, on December 4, 1868. This was a report on the separation of the Eastern Cape from the Western Cape, and the paper achieved the largest circulation in the country at the time.
  • Second oldest cricket ground and library in South Africa: Cradock’s cricket ground and library are both the second oldest in the entire country, a testament to the town’s early establishment and development of civic amenities.
  • Host to a total solar eclipse viewing by a Prime Minister: In 1942, the South African statesman and Prime Minister Jan Smuts came specifically to Cradock to witness a total eclipse of the sun, as the town was the best location for viewing the celestial event.
Category: Business, Cradock, News, VideoTag: MyZA, ‘Cradock
22 September 2024 by Guest

SANRAL warns of dangerous conditions, including snowfall, on its Eastern Cape road network 

Gqeberha, 21 September 2024 – The South African National Roads Agency SOC Limited (SANRAL) has issued a cautionary warning to all road users in the Eastern Cape, urging extra vigilance due to inclement weather affecting much of its road network. Motorists are advised to avoid certain roads where severe weather conditions, including snowfall, are expected …

Gqeberha, 21 September 2024 – The South African National Roads Agency SOC Limited (SANRAL) has issued a cautionary warning to all road users in the Eastern Cape, urging extra vigilance due to inclement weather affecting much of its road network. Motorists are advised to avoid certain roads where severe weather conditions, including snowfall, are expected to significantly impact driving conditions.

Key routes likely to be affected include:

  • N6: Penhoek Pass between Komani and Jamestown (James Calata)
  • R58: Between Khowa (formerly Elliot) and Barkly East
  • N10: Between Middelburg and Hanover
  • N9: From Graaff-Reinet to Middelburg
  • R61: Between Graaff-Reinet and Cradock
  • R67: Nico Malan Pass between Fort Beaufort to Whittlesea

In areas where snowfall is expected to be particularly heavy, SANRAL will implement temporary road closures for safety reasons. The closures will affect these sections:

  • Penhoek Pass on the N6 between Komani and Jamestown (James Calata)
  • N9, Section 6 between Graaff Reinet and Middelburg
  • Wapadsberg Pass on the R61, Section 2 between Graaff Reinet and Middelburg

“SANRAL advises road users to be especially cautious. Snowfall in high-altitude areas creates hazardous driving conditions, and we urge drivers to stay alert and consider postponing non-essential travel,” said Mbulelo Peterson, SANRAL’s Regional Manager for the Southern Region.

Motorists are encouraged to stay updated on road conditions.

First Published here: MyZA.co.za

Did You Know?

  • Cradock was founded in 1813 on the banks of the Great Fish River to cater for the migratory farmers who settled in this ruggedly beautiful area with its excellent grazing, abundant water and healthy climate.
  • Cradock was officially renamed Nxuba on 26 August 2022. This change was officially gazetted by the Minister of Sport, Arts and Culture, Nathi Mthethwa, and it was part of a broader effort to rename towns with colonial or apartheid legacies in the Eastern Cape.
  • Home to an actual Harry Potter’s grave: A British soldier with the name Harry Potter, who died during the South African War (Anglo-Boer War), is buried in the Cradock cemetery. His grave was discovered in 2002, long before the fictional character became a global phenomenon.
  • Location of the last surrender of arms in the South African War: Cradock was the final place in South Africa where arms were officially laid down at the end of the South African War, with the event occurring four days after the Peace of Vereeniging was signed in 1902.
  • Birthplace of Afrikaans publication: The first-ever article published in the Afrikaans language appeared in the local newspaper, the Cradock News, on December 4, 1868. This was a report on the separation of the Eastern Cape from the Western Cape, and the paper achieved the largest circulation in the country at the time.
  • Second oldest cricket ground and library in South Africa: Cradock’s cricket ground and library are both the second oldest in the entire country, a testament to the town’s early establishment and development of civic amenities.
  • Host to a total solar eclipse viewing by a Prime Minister: In 1942, the South African statesman and Prime Minister Jan Smuts came specifically to Cradock to witness a total eclipse of the sun, as the town was the best location for viewing the celestial event.
Category: Cradock, NewsTag: MyZA, ‘Cradock
30 July 2024 by Guest

Eastern Cape police lauded for tracing CIT suspects

The provincial head of the police in the Eastern Cape, Major General Mboiki Obed Ngwenya, has welcomed efforts by the Interim Cash-In-Transit (CIT) task team of the Hawks and the provincial Tactical Response Team (TRT) in locating cash-in-transit (CIT) suspects on Monday.  The suspects were located within hours after the incident occurred. It is alleged …

The provincial head of the police in the Eastern Cape, Major General Mboiki Obed Ngwenya, has welcomed efforts by the Interim Cash-In-Transit (CIT) task team of the Hawks and the provincial Tactical Response Team (TRT) in locating cash-in-transit (CIT) suspects on Monday. 

The suspects were located within hours after the incident occurred.

It is alleged that on Monday around 06:00, an SBV armoured vehicle (AV) from East London, enroute to Stutterheim, was ambushed on the N6 near Macleantown by a number of suspects in a fleet of vehicles. 

“It is further alleged that during the incident, three guards were injured as the AV landed on its side during the attack. An SBV escort vehicle was also allegedly shot at and a backup to the scene was called,” the police said in a statement.

The suspects allegedly fled the scene with an undisclosed amount of money and abandoned three vehicles from their fleet, which were later circulated and discovered to have been reported stolen in other provinces. Explosives were also recovered on the scene.

“A few hours later, information was received which led the team to Kom location in a homestead of Keiskammahoek. 

“The team was received with a hail of bullets from the assailants in the suspicious homestead and the police were forced to retaliate with the same force which ended with five of the assailants fatally wounded,” the police said.

Cash in original money bags,3xAK 47 riffles, 1x R1 riffle, 4 x R5 riffles,17 magazines with a large number of live rounds of ammunition were recovered and seized in the household. 

A 58 year old suspect who happened to be the owner of the homestead was arrested and will appear in King William’s Town Magistrate’s court soon.

A follow up investigation ensued which led to the arrest of three suspects driving in a suspicious Porsche vehicle with GP registration between Queenstown and Cradock. 

A quick roadblock was set up by Gqeberha Serious Organised Crime Investigation of the Hawks jointly with Cradock SAPS K9 (Dog Unit), Cradock Visible Police (Vispol), Cradock Public Order Police (POP) and Local Criminal Record Centre (LCRC) members outside Tarkastad where the suspicious vehicle failed to stop. 

The chase ensued and conventional methods were used to bring it to a halt.

Three suspects aged between 44 and 48 were arrested. Cash in stacks of R100 and R200 notes in original cash bags, four burner cellphones and a Porsche Cayenne vehicle were seized during the arrest. On circulation the Porsche was found to be reported stolen in Gauteng.

The three suspects will make their first court appearance before Cradock Magistrate’s court on Thursday. – SAnews.gov.za

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“It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.” – Al & Laura Ries

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“PR is performance recognition” – Douglas Smith

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“Everything you do or say is public relations.” – Unknown

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“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis

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“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons

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“The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.” – Edward Bernays

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PR people are often called “spin doctors,” which to us conjures up images of weird zombie voodoo witch doctors. While we like to think of ourselves as good witches rather than bad witches, there’s certainly an element of magic to what we do. What’s our method? We can’t reveal all of our secrets.

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“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn Torossian

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“Public-relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington

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“The art of publicity is a black art; but it has come to stay, and every year adds to its potency.” – Learned Hand

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“Spin doctors are: “professional political strategists, able on behalf of their clients to manipulate the media – planting a story here, a rumour there, a tip-off somewhere else – so that any piece of news is tailored to show them in the best possible light.” – Michael Shea

Read More at MyPR.co.za

Quotes On Ethics and PR

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Ironically – considering how much of our work involves maintaining and improving reputations – PR doesn’t always have the best rep when it comes to ethics. Some people, because of bad things that they’ve done in the past, have even been called propagandists. But there’s a big ethical difference between real PR and simple propaganda, and here it is: PR is always solidly rooted in fact. PR is part of the good fight, as the wise people quoted below have recognized.

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“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.” – Viv Segal of Sefin Marketing

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“Publicity is the very soul of justice. It is the keenest spur to exertion, and the surest of all guards against improbity.” – Jeremy Bentham

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“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig

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“Without publicity there can be no public support, and without public support every nation must decay.” – Benjamin Disraeli

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“Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.” – Calvin Coolidge

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“Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes

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Joan Jett didn’t give a damn about her reputation, but unless you’re a teenage rock star, you should probably give a damn about yours.

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet

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“It is generally much more shameful to lose a good reputation than never to have acquired it.” – Pliny the Elder

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“What kills a skunk is the publicity it gives itself.” – Abraham Lincoln

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“Reputation matters because your behind is always behind you.” – Happy Masina

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“There is no such thing as bad publicity except your own obituary.” – Brendan Behan

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“If you don’t tell your story, someone else will.” – Unknown

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“Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory.” – Arthur Ashe

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“Many a small thing has been made large by the right kind of advertising.” – Mark Twain CLICK TO TWEET

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People as disparate as Malcolm X and John D. Rockefeller both spoke to the power and importance of public image. Since PR is something that people who are so fundamentally different can agree on, you know there must be something fundamentally important about it. If you ‘re still not convinced that public relations is absolutely critical to the success of your business, you’ll change your mind after visiting MyPR.co.za.

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“PR is extremely important, and being able to use it in the right way means everything. You have to market your success.” – Lee Haney, bodybuilder and former Mr. Olympia

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“In a downturn, aggressive PR and communications strategy is key.” – Doug Leone, VC, Sequoia Capital – Silicon Alley Insider

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“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates

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“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” – Alvin Adams

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“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson

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“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.” – CBSMarketwatch

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“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power.” – Malcolm X

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“Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream.” – John Berger

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“I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.” – Richard Branson

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“Words are, of course, the most powerful drug used by mankind.” – Rudyard Kipling

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“Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes

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“Without publicity there is no prosperity.” – Yakov Zel’dovich

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“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, advertising pioneer and founder of DDB

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“Today, journalism is such a persuasive factor in opinion building that no person, group or business can claim immunity or afford to under-estimate the ability of the fourth estate to affect their fortunes – either for better or for worse.” – Gigi van der Rie

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“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin

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Public relations is the deliberate and strategic management of relationships between an organization and its key public. In other words, it’s all about communication.

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Public relations practitioners use a variety of tools and tactics to build mutually beneficial relationships between an organization and its target audiences. This can include everything from media relations and crisis communications to social media outreach and event planning.

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The goal of public relations is to help an organization achieve its objectives by positively influencing how the public perceives it.

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There’s no one-size-fits-all approach to public relations. The strategies and tactics used will vary depending on the organization’s specific goals, target audiences, and available resources.

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Successful public relations campaigns typically share a few key characteristics, including a focus on long-term relationship building, two-way communication, and consistent messaging.

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It sounds like a lot of work, doesn’t it? That’s because it is. From managing complex campaigns to handling sensitive media inquiries, public relations professionals are constantly under pressure.

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“The best PR is done when you’re not trying to do PR.” – Katie Paine

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“There’s no one size fits all in PR just as there’s no one size fits all in journalism.” – Richard Edelman

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“Some are born great, some achieve greatness, and some hire public relations officers” – Daniel Boorstin

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“PR is about telling stories and helping an organization tell its story.” – Nancy Schwartz

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“PR is not about getting attention; it’s about driving action.” – David Meerman Scott

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“Successful PR is like good cooking. You bring all the ingredients together and then let them simmer.” – Lois Wyse

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Successful PR is like good cooking. You bring all the ingredients together and then let them simmer. – Lois Wyse

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“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington

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“PR should be thought of as a marathon, not a sprint.” – Joe Pulizzi

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There are many inspirational Seth Godin quotes out there but that’s definitely one of our favorite ones: “PR isn’t about changing people’s minds; it’s about giving them something worth their attention.” – Seth Godin

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“PR is all about relationships—and strong relationships take time, patience and two-way communication.” – Media Bullseye

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“If I was down to my last dollar, I would spend one dollar on PR.” – Bill Gates

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“Always act like you have something to lose because you always do.” – Kelli Grant

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“The best offense is a good defense.” – Unknown

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“PR is extremely important, and being able to use it in the right way means everything. You have to market your success.” – Lee Haney

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“There are three things I always come back to as an organization tries to earn awareness and credibility with its stakeholders: authenticity, transparency, and frequency.” – Steve Cody

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“Reputation is what other people say about you when you leave the room; character is what you say about yourself when no one else is in the room.” – Joyce Brothers

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Reputation is what other people say about you when you leave the room; character is what you say about yourself when no one else is in the room. – Joyce Brothers

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“Novelty is necessarily innovation.” – Aaron Endre

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“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” – John Quincy Adams

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“Actions speak louder than tweets.” – Unknown

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People often have an unhindered perspective on what PR should be, and here is what AI & Laura Ries think of the same. “It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.”

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“Copy, not from your industry, but from others. You have to go where there is no competition.” – Seth Godin

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“If a young man tells his date how handsome, smart, and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart, and successful her date is – that’s PR.” – S. H. Simmons

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“Be nice, be consistent, be true, talk straight—those are my rules for success.” – Anne M. Mulcahy

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“If your communications are born of sincerity instead of spin, if they reflect your company’s values rather than solely selling points—then all sorts of magical things can happen.” – Jeff Jarvis

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“I define engagement as moments when our users interact with us in a way that makes them happy and propels them forward toward becoming customers or evangelists for our brand or product.” – Avinash Kaushik

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“Inbound marketing and public relations are two sides of the same coin: The goal is seeking out relationships with individuals who have an interest in what you do before they even know they need it yet .” – Jay Baer

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“Good PR doesn’t happen by accident. It’s earned through thoughtful planning and consistent execution against an objective .” – Christine Martin

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“I strongly believe that effective communications must result in measurable business outcomes or it’s simply not worth doing .” – Jesse Redniss

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On the aspect of PR being more effective than a front page ad, the British business magnate and author, Richard Branson quotes, “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”

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The importance of public relations can be felt in every working field. In this context, Alvin Adams, the retired American professional basketball player quotes, “Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.”

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Edward Bernays believes in the mutual understanding of the professional and the profession to foster better terms of performance and success and thus quotes, “The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.”

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“The public is the only critic whose opinion is worth anything at all.” – Mark Twain

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“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen

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If you don’t believe how powerful PR tactics can be, here is what Abraham Lincoln quotes on the same, “What kills a skunk is the publicity it gives itself.”

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“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis

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“PR writing is so horribly consistent, or consistently horrible, that agencies even have a template for it.” – Mark Ragan

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet

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As Charles Evans Hughes rightly quotes, “Publicity is a great purifier because it sets in action the forces of public opinion, and in this country, public opinion controls the courses of the nation.”

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“Skate to where the puck is going to be, not to where it’s been”. – Wayne Gretzky

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“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn Torossian

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Did You Know?

  • Cradock was founded in 1813 on the banks of the Great Fish River to cater for the migratory farmers who settled in this ruggedly beautiful area with its excellent grazing, abundant water and healthy climate.
  • Cradock was officially renamed Nxuba on 26 August 2022. This change was officially gazetted by the Minister of Sport, Arts and Culture, Nathi Mthethwa, and it was part of a broader effort to rename towns with colonial or apartheid legacies in the Eastern Cape.
  • Home to an actual Harry Potter’s grave: A British soldier with the name Harry Potter, who died during the South African War (Anglo-Boer War), is buried in the Cradock cemetery. His grave was discovered in 2002, long before the fictional character became a global phenomenon.
  • Location of the last surrender of arms in the South African War: Cradock was the final place in South Africa where arms were officially laid down at the end of the South African War, with the event occurring four days after the Peace of Vereeniging was signed in 1902.
  • Birthplace of Afrikaans publication: The first-ever article published in the Afrikaans language appeared in the local newspaper, the Cradock News, on December 4, 1868. This was a report on the separation of the Eastern Cape from the Western Cape, and the paper achieved the largest circulation in the country at the time.
  • Second oldest cricket ground and library in South Africa: Cradock’s cricket ground and library are both the second oldest in the entire country, a testament to the town’s early establishment and development of civic amenities.
  • Host to a total solar eclipse viewing by a Prime Minister: In 1942, the South African statesman and Prime Minister Jan Smuts came specifically to Cradock to witness a total eclipse of the sun, as the town was the best location for viewing the celestial event.
Category: Cradock, NewsTag: MyZA, ‘Cradock
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