Grey Juice Lab, an expert in content for multiscreen and on demand streaming solutions, is strengthening its presence in Asia with a new strategic partnership with IMAGINASIA to drive OTT and VOD services within the region.
Asia hosts the largest number of digital TV subscribers across the globe and TV service providers are continually seeking new ways to drive content consumption and differentiate their offerings. Grey Juice Lab’s global content expertise and operational capabilities, combined with IMAGINASIA’s strong regional connections, business intelligence and knowledge of the local market, will enable any operator in the region to implement and offer a world-class VOD service, with highly reduced time frames and budgets.
“As more operators enter the Asian market, VOD is becoming an increasingly important way of attracting and keeping customers. Technology is not an issue here, but access to international and inter-regional content is,” Graham Cradock, CEO of IMAGINASIA, said in a press statement. “Grey Juice Lab can help local operators and groups wanting to enter the VOD space, with a solution – either transactional, subscription, ad-supported or EST – that is customised for their market, with premium content packages available on any device and distribution network.”
Grey Juice Lab, which has been providing content services to Malaysian Pay TV operator Astro since 2010, will use IMAGINASIA to support its global activity with outsourced sales, business development and strategy. With offices in Kuala Lumpur and Hong Kong, two of the biggest business hubs in Asia, IMAGINASIA complements Grey Juice Lab’s operational presence with instant access to local resources and contacts and is well placed to deliver Grey Juice Lab’s services to operators and content owners in the region.
This announcement comes as part of Grey Juice Lab’s global expansion plans. The company announced the opening of its Latin American service centre in Buenos Aires last month.
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Article source: http://www.onscreenasia.com/article/grey-juice-lab-partners-with-imaginasia/9749