The pallid, gurning bonces of Betty, Joyce and Earl have become familiar eyesores on the ad-break landscape. This dogged trio of ropey-looking puppets, with their Fanny Cradock twinsets and hilarious fistbumps, have pulled off an almighty, unequivocal swindle; they’ve somehow managed to cutesify the monstrously shady money-lending website Wonga.com. The blue-rinsers work on a simple but watertight assumption: that everybody trusts an old person. The over-70s usually offer us fluffy sweets, tell long stories, or send pound coins taped to the inside of birthday cards. They never, repeat never, push barely legal, morally questionable loans at 4,214% APR.
In this latest outing, the highly sophisticated tricksters have pulled off the ultimate heist: they’ve taken their earnings and invested in some spanking-new, highly chic premises where there’s cucumber-infused water on tap. Bad press from the Bishop of Durham and a backlash from the football community have hit them hard, so in a desperate attempt to pay for the Philippe Starck furnishings, Joyce is using her own granddaughter to up sales. She’s an old-school hip-hop producer awaiting payment from reliable clients. Grandma’s here to help. With a Michael Moon twinkle in her eye, Joyce sets about completely shafting one of her own – within 15 minutes, her granddaughter can look forward to £400 in her bank account and a lifetime of credit reference agencies, bailiffs and regret.
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Article source: http://www.guardian.co.uk/tv-and-radio/2012/jul/07/wonga-the-hard-sell